Judges

The selection process for the awards involves an impartial panel of industry experts who generously volunteer their time to evaluate submissions. These individuals are chosen for their expertise and experience.

Judges review entries, ensuring a fair and unbiased evaluation. In cases where judges have conflicts of interest within specific categories, they abstain from participating in the assessment of those particular entries.

Upon the submission deadline, judges receive all entries in a uniform format, ensuring compliance with data protection regulations. Each entry is then scored by the judges based on the defined criteria for each category.

Judges meet to discuss their assessments and collectively reach a final decision on a single day, solely based on the content provided in the written entries.

It is crucial to note that the entire judging process is conducted confidentially, and all decisions reached during this process are considered final.

Philip Bolson

Owner - Mr B Hospitality

Philip Bolson owns “Mr B Hospitality”, a business that simply exists to help Yorkshire Hospitality be
brilliant. The business was set up in 2020 after 30 years in the sector where he has worked with and
learnt from some of the best. He works with various businesses across the region in an advisory,
coaching, mentoring, and more hands-on management capacity.

Over the 30 + years Philip has worked in both General and Regional management roles with
businesses such as Whitbread and Travelodge, through to being the General Manager of the 5 Star
Grand Hotel in York. At the Grand he oversaw a multi-million development including the addition of
100 bedrooms, the development of the Grand cookery school, and the Rise Restaurant.

Philip also sits on the York & North York Chamber Leadership Group advising on Hospitality, a
subject of which he is a passionate active advocate across the Region – both the businesses and
those who work in them.

Susie Brindley

Managing Director - Willow Business Support

Susie Brindley has worked for over 30 years at a senior level within the visitor economy, and has delivered hospitality, tourism and culture initiatives across the North of England and is Master Trainer for Welcome to Excellence.
She is the Managing Director of Willow Business Support, a company she has been running since 2006. Susie is also a champion of service excellence and an experienced judge and professional Mystery Shopper of hospitality, catering and visitor attractions.
Susie is committed to supporting the hospitality industry and works with many businesses as a coach and trainer. She is also a passionate Yorkshire woman, very proud of her roots and heritage.

#YPtourism

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